Card Sales Skyrocket Just Before Valentines Day
The stereotypical male is humored by his own bodily functions, slightly lazy, clueless about women, and a massive procrastinator. While most men want to refute those as untrue, the greeting card company, Hallmark, may have some input that proves one to be true. According to Hallmark’s research department, over 50% of the cards sold during the holiday are purchased in the six days leading up to Valentine’s Day. Though products for the holiday hits the shelves near immediately after Christmas, there are still shoppers willing to wait until the shelves are near empty before acting. It may not just be men that procrastinate, as Hallmark also revealed that 85% of all cards bought are actually done so by women.