J.C. Penney Company
From stirring up controversy with One Million Moms for featuring an openly gay spokesperson to facing backlash in the form of a 25% decrease in sales for openly advertising same-sex marriage, J.C. Penney has had a rough go of things over the past five years. Despite 90 store closings, there was no rebounding, but a 4.5% increase in sales from 2015 to 2016 provided some light at the end of the tunnel. Sadly, that light is dimmed by the grim reality that any rebound still leaves the company’s numbers paling in comparison to 2006, the last time it had roughly the same number of stores. Though its stock peaked in the 1st quarter of 2016, prices are slowly returning to those abysmal figures; and with an Altman-Z Score of .80, J.C. Penney has the potential of being another casualty of the times.